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Selling in the central market was one time very common for most dairy products and later market developed in many lines. Recently the trend has been towards more direct shipment from the processor to the wholesaler, retailer or the consumer. The growth of chain stores and integrated sales organizations either buy or manufacture the products in large quantities, perform all the necessary marketing services and sell the finished products to the consumer. We are having Marketing Teams headed by one General Manager (Marketing) and separate Regional Marketing Managers for the States of Tamil Nadu, Andhra Pradesh and Karnataka for marketing of our milk products and Ice Creams. Each Marketing Manager controls each state with a team of five to six Area Sales Manager and 25 Sales Officers. We are having very good potential agents for milk products. So we easily market our products and our marketing executives regularly follow up the markets.

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